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Hershey makes Halloween marketing about more than trick-or-treating | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

COVID-19 is disrupting retail seasonality, especially with event-based occasions like Halloween. But Hershey is making it come early this year, launching gamified trick or treating on Snapchat to help people tap into the spirit of the season all month long.

http://strategyonline.ca/2020/09/25/hershey-makes-halloween-marketing-about-more-than-trick-or-treating/
 

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